Allianz Stadium

Background

Allianz Stadium “the home of English Rugby” is one of London’s premier conference and event venues and a unique location for holding inspired business and social events of all types.

With excellent facilities and a wealth of flexible interior space, the venue boasts an incredible location for large-scale business conferences, private dinners and social receptions or meetings.

Through the use of iVvy’s Venue Management Software, Allianz Stadium’s entire portfolio of 34 dedicated function rooms and more than 150 of their pitch side boxes are managed via a centralised platform, allowing for greater connectivity to streamline their online booking processes.

Previously, the inability for their bookings page, payment systems and front-end website to communicate seamlessly meant that Allianz Stadium’s event management process was incredibly tedious and relied heavily on manual and time-consuming tasks to respond to enquiries, send proposals and create BEO’s. of all kinds.

iVvy Solution

With the ability to showcase their live inventory data through the iVvy platform, Allianz Stadium can now effortlessly and efficiently cater to the number of growing online enquiries.

By enabling them access to instant, online bookings and payments as well as automating much of the administrative tasks, Allianz Stadium can now drive profitability through an expedited quote- contract processes, ultimately improving business efficiencies to allow their Sales team to focus on selling and managing more of their incredible portfolio of event space.

With business intelligence an integral component to maximise continued growth, iVvy’s bespoke reporting feature also provides the Stadium with a tool to analyze business trends and monitor their performance in real time. This ensures Allianz Stadium can gain a deeper understanding into their audience and behaviours that drive business won and lost.

Results

Allianz Stadium has integrated iVvy across all 34 of its dedicated function rooms and more than 150 of their pitch side boxes reserved for smaller meetings.

With a team of approximately 30 users, including sales, operations, back of house, kitchen and management staff, iVvy has delivered:

• Improved process efficiency through automation – leading to faster response times
• Centralised system to manage sales pipeline
• Improved customer journey when making online bookings
• Ability to generate a proposal in less than 10 minutes
• Transparent, real-time reporting